Emily Carter

About

Emily ran China for a US consumer brand across wholesale, cross-border e-commerce and offline retail, including a brand-counterfeiting issue and a channel-pricing crisis. She helps international SMEs make concrete China decisions: which channel first, how to choose a partner, when a local entity is necessary — and when not to enter yet.

What a first conversation looks like

1. You describe the decision, the constraints, and what you have already tried.
2. The expert pressure-tests your assumptions and names the real trade-offs.
3. You leave with a point of view, a short action list, and a clear next step.

Confidential by default. Your details are shared only with the expert you select.